Ingredient standards
We use plant-derived ingredients and do not test on animals. Our products are free from parabens, sulphates, mineral and castor oils, as well as artificial colours, flavours and synthetic fragrances.
Established in 2012
Essential Dog began with a simple belief: the everyday routines dogs depend on deserve thoughtful formulas and a gentler approach.
After two years of research, we set out to offer Australian-made and owned grooming and skin care that moves beyond the synthetic fragrances and sulphates found in much of the category.

The starting point
From the beginning, the focus has been on making the small, repeatable moments of care feel more considered. Essential Dog products were developed with veterinarians, naturopaths, chemists and natural perfumers to create an ultra-gentle, pH-balanced range for real routines.
That original question still guides every product: how can a wash, a brush or a skin-care step better support a dog’s everyday comfort?
From research to ritual
Our collection is designed for the ordinary, important moments that make up a dog’s life: a calming bath, a gentle brush, a little extra comfort when skin needs it.
We pair plant-derived ingredients with considered performance, so the routine is simple to use and easy to return to.
Shop everyday careOur formulation
Essential Dog formulas are designed to be ultra-gentle and pH-balanced, with everyday comfort and performance in mind.
We use plant-derived ingredients and do not test on animals. Our products are free from parabens, sulphates, mineral and castor oils, as well as artificial colours, flavours and synthetic fragrances.
Our aromatic blends use 100% pure essential oils sourced from certified suppliers. They are selected to help make bath time a more pleasurable experience for dogs and their owners.
Please note: Essential Dog products are not designed for cats, as essential oils can present problems for cats.
Our products are packaged in PET bottles.
Our community
Care extends beyond the routines we share with our own dogs. Essential Dog supports animal rescue shelters and charities throughout Australia. It is one small way we can contribute to the wellbeing of dogs beyond our own homes.
Get in touchWhat continues to guide us
Everyday formulas made with sensitive skin and comfortable routines in mind.
Australian-made and owned care for the dogs in our lives.
We believe care belongs in the community as well as at home.